{"id":415,"date":"2018-08-26T15:26:59","date_gmt":"2018-08-26T19:26:59","guid":{"rendered":"http:\/\/rdilauro.com\/CarpeVino\/?p=415"},"modified":"2018-12-11T10:33:16","modified_gmt":"2018-12-11T15:33:16","slug":"beaujolais-nouveau","status":"publish","type":"post","link":"https:\/\/rdilauro.com\/CarpeVino\/2018\/08\/26\/beaujolais-nouveau\/","title":{"rendered":"Beaujolais nouveau"},"content":{"rendered":"

Beaujolais Nouveau\u00a0 made from the Gamay grape\u00a0produced in the\u00a0Beaujolais<\/a>\u00a0region of\u00a0France<\/a>.\u00a0 \u00a0\"\"<\/a><\/p>\n

 <\/p>\n

This wine is fermented \u00a0just a few weeks before being released for sale on the third Thursday of November. This Beaujolais Nouveau Day<\/em>\u00a0used to see heavy marketing, with races to get the first bottles<\/p>\n

\"\"<\/a><\/p>\n

to different markets around the globe.\u00a0 \u00a0This special wine occasion started in the 1950’s\u00a0 \u00a0The various wine makers were in a race to see who could get their wine to Paris first!\u00a0 \u00a0 Then in the 1970’s, winemaker and business man\u00a0\u00a0Georges Duboeuf, pushed and publicized the wine and the associated festivities.\u00a0\u00a0Banners proclaiming
\nLe Beaujolais Nouveau est arriv\u00e9!\u00a0\u00a0\"\"<\/a><\/em><\/p>\n

I remember working at my first wine retail store in the 1970s, that the arrival of the first Beaujolais Nouveau was a major event.\u00a0 \u00a0At that time, there were only 3 or 4 French wine producers that were involved.\u00a0 \u00a0I still remember the first time I tasted a Beaujolais Nouveau.\u00a0 It was something that I have not tasted before.\u00a0 It was light, it was fruity, it had a slight sparkle to it, it wasnt dry, yet it wasnt sweet.\u00a0 \u00a0Your mouth was treated to all this goodness and it was tasting one of the freshest things you can think of.\u00a0 \u00a0The finish was not lingering, but the taste made you want to have another sip and another and another.<\/p>\n

In the late 1990’s, there were probably over 20 different wine houses that were making this wine.\u00a0 Still everyone rushing to get to be the first to reach the states!.\u00a0 \u00a0It was a fun event and fun time.\u00a0 \u00a0We used to advertise weeks before the arrival, like posting the arrival of a new born baby.\u00a0 \u00a0People used to ask us daily,\u00a0 When is it coming in?\u00a0 \u00a0<\/em>The first to arrive at our store would get top billing, the best display area in the store!\u00a0 \u00a0We had signs and banners surrounding the display, plus had bottles all over the counter.\u00a0\"\"<\/a><\/p>\n

BUT something happened!\u00a0 And to me, it was not a good thing.\u00a0 \u00a0That joyful , delicious , fun wine changed.\u00a0 \u00a0Now it was becoming a dull rather sweet wine, lacking any character, void of any effervescent.\u00a0 It was disappointing.\u00a0 \u00a0At first, I thought it might have been that particular wine maker, but then tasking the nouveau time after time from different wine houses, it was all the same.<\/p>\n

It became a semi sweet wine with almost no characteristics.<\/p>\n

The worst part of this, besides the major disappointment of such a fun wine, was the way the wine was handled in the retail shops.\u00a0 The original Beaujolais Nouveau’s were meant to be consumed before Christmas.\u00a0 So, basically, they had about a month shelf time.\u00a0 \u00a0Most retail owners, banking on the popularity of this wine, would be cases and cases from several different wine makers.<\/p>\n

Customers started to shy away from these wines now, but the retailer was left with 20 or 30 or more cases of the wine.\u00a0 \u00a0And thus they sat and sat, on the floor, in a out of the wine display area.\u00a0 \u00a0 \u00a0I used to taste one of these each month to see what was happening to them.\u00a0 By the beginning of Spring, these wines were basically non descriptive and probably best used for cooking or for making wine vinegar!.<\/p>\n

Such a shame,\u00a0 It was a total joy and then it was lost<\/p>\n

Why, I really dont know, I dont know who or where to place the blame.\u00a0 \u00a0I think, just the commercial hype in getting these wines to America as fast as possible, had something to do with their downfall.<\/p>\n

Perhaps, some day, there will be another wine, another nouveau that can be as exciting as the Beaujolais Nouveau’s from the 1970’s were.<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Beaujolais Nouveau\u00a0 made from the Gamay grape\u00a0produced in the\u00a0Beaujolais\u00a0region of\u00a0France.\u00a0 \u00a0   This wine is fermented \u00a0just a few weeks before being released for sale on the third Thursday of November. This Beaujolais Nouveau Day\u00a0used to see heavy marketing, with races to get the first bottles to different markets around the globe.\u00a0 \u00a0This special wine … <\/p>\n

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